Kunsthalle Mannheim
OFFEN
Opening campaign for the new building of Kunsthalle Mannheim. Together with and for loved agency.
The new museum designed by Gerkan Marg + Partner architects has been designed as a “city in the city”. The architecture quotes Mannheims city structure—called the “city of squares”.
For the opening campaign the idea of an “open house” for all citizens is translated into a visual language. Therefore the letters of the key-visual OFFEN are based on the architectural grid, and the different materials of the new building facade are reflected in the color scheme of the typography. After two-and-a-half years of construction period the museum is finally OFFEN.
Red Dot Design Award 2018
Kunsthalle Mannheim
OFFEN
Opening campaign for the new building of Kunsthalle Mannheim. Together with and for loved agency.
The new museum designed by Gerkan Marg + Partner architects has been designed as a “city in the city”. The architecture quotes Mannheims city structure—called the “city of squares”.
For the opening campaign the idea of an “open house” for all citizens is translated into a visual language. Therefore the letters of the key-visual OFFEN are based on the architectural grid, and the different materials of the new building facade are reflected in the color scheme of the typography. After two-and-a-half years of construction period the museum is finally OFFEN.
Red Dot Design Award 2018